But what kind of impact are we dealing with? Although she has been quite relevant arguments to defend her thesis, she too generalized the problem. Kilbourne asks her audience to recognize that the role given to men and women in the commercials is such a representation of what is happening in society. The responsibility primarily lies to each one and the values and principles he may have received.
She argues that men and women in the media are misrepresented as sex symbols and tools. But more so that women are characterized as inferior in comparison to men.
In one ad she explains, how a tie company advertises ties by seeing ties laid in a messed up bed, as if indicating that this brand of tie will help you get laid. This also sends out mixed message to men that a tie will actually help them score with women. In Europe, advertisements are used that actually show men attacking women, supposedly because she is wearing a specific pair of jeans.
Other acts of violence toward women are used. They even get to the point where women look purposely submissive and sexually inviting. Such tactics are still used today, even going so far as to encourage young women to tease and act submissive. Kilbourne points out that when these advertisements are displaying violence towards women, that violence will soon become more socially acceptable in our modern day society.
In addition, advertisements that encourage women and young girls to act in a submissive, teasing manner further promotes sexual harassment and violence when resisted.
I agree with Jean Kilbourne's opinion that these types of ads can harm us more than they can help us. In addition, I agree with her argument about how most men can't take no for an answer, and it almost looks like in some of the ads that the woman is saying no, can actually be depicted as a come on.
I also like how she explains that women can be very judgmental and even cruel when it comes to another woman's sexual behavior. This is so true, deep down, I think that most girls like to depict themselves as good girls and that can be reassuring.
This is all the thinking that if we maintain the "good girl" image, we will be safe and respected.
Bringing light to the real messages we are giving to the public and to our children. We need to be educated and aware of exactly what marketing advertizing is created to accomplish in our society.
Posted by KellyF at.Men, Women, And Understanding Pornography Allan Schwartz, LCSW, Ph.D. Judging from the multitude of responses we have gotten from my essay about internet pornography, pornography is an issue that plagues many relationships.
to “Two Ways a Woman Can Get Hurt”: Advertising and Violence It is without a doubt that advertisement surrounds one’s life on a daily basis. According to Consumer Reports Website, the average American is exposed to commercial messages each day.
Buy Cheap Advertising and Violence Essay. In her article, titled Two Ways A Woman Can Get Hurt "Advertising and Violence," Jean Kilbourne discusses ways in which women get hurt.
Gender violence has been an issue all over the world especially among women. In “Two Ways a Woman Can Get Hurt” Kilbourne says, “Most of us become numb to these images, just as we become numb to the daily litany in the news of women being raped, battered, and killed” ().
"Two Ways a Woman Can Get Hurt": Advertising and Violence By Jean Kilbourne Jean Kilbourne,(born January 4, ) is a feminist author, speaker, and filmmaker who is internationally recognized for her work on the image of women in advertising and her critical studies of alcohol and tobacco advertising.
to “Two Ways a Woman Can Get Hurt”: Advertising and Violence It is without a doubt that advertisement surrounds one’s life on a daily basis.
According to Consumer Reports Website, the average American is exposed to commercial messages each day.