Psychology and the media

What is Media Psychology? Media Psychology is a new and emerging field, so the early entrants have the excitement and burden of defining the path.

As we can see, social media is the most effective platform for stimulating audience engagement and two-way communication. But what is the genesis of this behavior, and why do users respond positively to requests for product reviews and user-generated content?

The answer very likely comes from the field of psychology and, in particular, the human ego. I found numerous articles on the topic of social media and ego-driven audience response; one written by Dr. Aaron Balick, provides some excellent insights into ego-driven audience response.

As Balick states, "Psychology has long been interested in what motivates people. The idea is that if we can understand primary human motivation, we can better understand the choices that we make.

Being recognized and acknowledged in very public forums can be both affirming and exciting for many people.

In addition, communicators may be able to stimulate desirable consumer behavior by providing various avenues for user ego gratification on social media sites e.

The Id is the only part of the psyche that is present at birth and it is the source of our bodily needs, wants, desires, and impulses.

It organizes thoughts and makes sense of the world. The Ego represents reason and common sense. The ego is said to serve three masters: See this link for the full article.

Of particular interest is whether or not audience members are aware of ego-driven responses. Using the Kardashians as an example, one could posit that they are.

This is a language based upon the human ability to subliminally or subconsciously or unconsciously perceive information. This is a language that today has actually produced the profit base for North American mass communication media.

While our clients may be focused on generating profits, our role as the ethical compass is to ensure the development and maintenance of positive and meaningful audience relationships. Learn More Debra Davenport Ph. The program can be completed in just 20 months and covers numerous topics critical for advancement in the communication industry, including crisis communication, social media engagement, focus group planning and implementation, survey design and survey analysis, public relations theory, professional writing, and communication ethics.

Why We Need Media Psychology

Marketing and American Consumer Culture.Media psychology starts with psychology. Where traditional communication, media studies, sociology, or psychology programs focus on process or isolate media from human experience, media psychology offers the answer to the ‘why,’ integrating the expertise of .

Media psychology is the branch of psychology that focuses on the interaction of human behavior and media and technology.

Media psychology is not restricted to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact and sharing behaviors.

Media psychology is the branch of psychology that focuses on the interaction of human behavior and media and technology. Media psychology is not restricted to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact and sharing behaviors.

Psychology news. Read today's psychology research on relationships, happiness, memory, behavioral problems, dreams and more.

Also, psychology studies comparing humans to apes. Nov 13,  · Social Media, Selfies, and Addiction. By Mark D. Griffiths Ph.D.

on October 17, in In Excess. Recent media reports and research claim that some individuals are "addicted" to taking selfies. The Fragmentation of Work, Entertainment, E-Mail, and News on a Personal Computer: Motivational Predictors of Switching Between Media Content.