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This led to lawsuits, resulting in a loss for Kodak. In electronics engineer Steven Sasson developed Kodak's first digital still camera for 0.
Kodak didn't pay much attention to this invention as their main focus was film. In they helped Apple develop and market the Quick Take and digital cameras while Kodak's focus in the digital camera section was aimed at reporters and journalists Kodak DCS series.
Consumer digital cameras were marketed from on under the brand Kodak Kodak DC In August they abandoned the production of digital cameras by outsourcing the production to Flextronics, an all-and-everything OEM manufacturer in Singapore.
Bankruptcy By the s, Kodak's dominant position in photography had begun to erode for a variety of reasons, including more aggressive marketing from Fuji and the rise of sophisticated 35mm point and shoot cameras from Japanese manufacturers .
Years of steady profits had led to a conservative, risk-averse management style.
During the s, mass photography shifted overwhelmingly to digital cameras, which put sales of Kodak's traditional film, paper, and chemistry into a steep dive. A last-ditch effort to sell off the company's war chest of patents many involving digital imaging did not meet with much success; and on January 19th, the company filed for Chapter 11 bankruptcy protection .
Eastman Kodak emerged out of bankruptcy protection in August and concentrates its business on commercial printing and packaging services. Advertising the big brand was always a not underestimatable factor of Kodak's success.Trello Inspiration.
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Eastman Kodak Co., of Rochester, New York, is an American film maker and camera regardbouddhiste.com at least three quarters of the 20th century it played the dominant role in worldwide photography business.